Meet
CHARM
For the nights you want to remember.
Charm is a social tonic
Charm empowers young people to take charge of their health and wellness with confidence. Infused with functional alternatives that make mindful choices effortless and socially seamless.
- Feel the calm.
- Embrace the confidence.
- Own the night.
The Adaptogens
The stuff that makes you feel good
An adaptogen that helps the body adapt to stress and boosts energy.
Ashwagandha
An adaptogen that helps the body adapt to stress and boosts energy.
Lions Mane
An adaptogen that helps the body adapt to stress and boosts energy.
L-Theanine
An adaptogen that helps the body adapt to stress and boosts energy.
Lemon Balm
Who We Are
We noticed a growing desire for social connection without the downsides of alcohol. Charm was born to fill that gap. A drink that helps you feel confident, calm, and clear, whether it's at a party, hangout, or happy hour, so you can be fully present without the hangover.
We’re three University of Minnesota students who bonded over a shared passion for wellness, mental health, and entrepreneurship. Charm reflects our mission to support meaningful connection. We’re building a brand that empowers people to be present, feel good, and create lasting memories.